I think it is a good idea for people like me who are reluctant to try new cheeses but really should to discover new ones I might like. Having them come in single portion size would help with that. But there are two problems. a) It has to be kept in the fridge, and b) it seems limited to English Cheeses. Not that the UK doesn't have lots of cheese, it 's just that most of the ones I need more exposure to are continental.
Having to keep it in the fridge is awkward and at £8 for 24 little blobs of cheese it's not cheap. I suppose you're mainly paying for the idea and the packaging.
I saw "make your own advent calensdar" type thing yesterday, which was pretty much this without the cheese. That was £7.50 on its own... I'd have paid less for it, but for a few bits of pre-cut cardboard that's taking the mickey! Would be better off buying this one and re-using the packing after eating the cheese!
I suppose someone could tour the country visiting the (original) place of manufacture of the different cheeses: Cheddar Gorge; Wensleydale; Leicester; Gloucester (once, and then another twice); Stilton; etc. etc. Then this thread would arguably be in the correct subforum.